The Viper, now back under the Dodge umbrella after Chrysler pulled SRT back from being its own brand, is said to be reentering production at its Detroit-based plant in mid-November 2014. The news comes after the Viper suffered slow sales and piled-up inventory. To solve the issue, Dodge front man Tim Kuniskis cut the Viper?s MSRP by a staggering $15,000 in September.
Now with a base price of $86,880, the Viper has seen sales grow from 38 units sold in August to 108 units sold in September. October is proving to have good sales as well, Kuniskis told Automotive News. ?[October] will get us much closer to the proper inventory levels,? he says. This will allow the Conner Avenue assembly plant to come off its idle status and begin building 2015 model Vipers.
Though Dodge is expecting the restart the assembly process in mid-November, the remaining Viper inventory must continue to dwindle. Dealers have placed roughly 200 orders for 2015 model year Vipers, but those won?t be built until they?re needed.
Even when production fires up, Dodge will hold off on building the up-trim TA and GTS models until the remaining 2013 and 2014 Vipers are reduced even further. ?[The Viper] was never intended to be a high-volume car,? Kuniskis reiterated. ?It?s always been intended to be a very high-performance, exclusive car.?
Those customers who purchased Vipers right before the price cut will be happy to know Dodge is granting a $15,000 coupon good for purchasing another Viper before January 2, 2018.
Click past the jump to read more about Dodge Viper.
2015 Dodge Viper Production Will Restart In Mid-November originally appeared on topspeed.com on Thursday, 23 October 2014 13:00 EST.
Patrick Friesacher Joe Fry Hiroshi Fushida Beppe Gabbiani Bertrand Gachot
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