Audi plans to expand its lineup in the near future in an attempt to strengthen its grip on the premium car realm. According to Andr� Konsbruck, the director of Audi UK, in the future we could see a series of high-level cars based on the recently launched concepts, like the Audi Quattro and Nanuk.
While none of the two concept were officially confirmed for production, Konsbruck said that both of them have the production viability required to become reality. Also, he said that potential customers were invited to test and evaluate the two concepts, in an attempt to see "if there is a business case for them to be made."
"Every concept we show has production possibilities, and these cars are no different. I can see a future where we aim to deliver different, innovative premium cars that people aspire to own, such as these."
If the two concepts hit production, they will be offered as niche models, with a pretty high price, but they will "deliver on the brand image and build the desirability of the brand as a whole."
Click past the jump to read more about Audi Nanuk.
Audi Quattro and Nanuk Could Make it to Production originally appeared on topspeed.com on Friday, 29 November 2013 19:00 EST.
Jim Rathmann Roland Ratzenberger Hector Rebaque Brian Redman Jimmy Reece
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